Nov 3, 2017

4 Things to Consider when Designing your Product Packaging


Product packaging is a part of the overall customer experience, so it should be handled with care. You want the design to reveal the difference in your product and brand. 

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Product packaging is a part of the overall customer experience, so it should be handled with care. You want the design to reveal the difference in your product and brand. 

It is particularly important for startups because it will affect the overall appeal of your brand and affect sales. 

If you want to make your product as recognizable as the bigger brands, you need to begin with the packaging. Here are the top four things to consider when designing your product packaging.

1. Make the packaging and unwrapping a part of the consumer experience

Creating a great customer experience ensures that your buyer not only remains happy, but it also might guarantee that they start spreading the word to their friends and family about your brand.

The packaging is the first impression they have of your tangible product. This impression occurs in seconds, before they are even cognizant of the impression. They can also even remain in their minds even if they are presented with contradicting evidence.

Consider using custom boxes that are designed to highlight your brand’s values. This way the customer experience will be an impression that links the unpacking experience to your brand in a positive manner.

2. Understand your audience

Just like every other part of your business, correct packaging is largely determined by your audience. 

You need to understand the demographics of your target audience before creating your packaging supplies. 

For example, if you are marketing to millennial women you might want to use more modern and playful colors. 

Consider the Dollar Shave Club. They created a packaging designed to evoke efficiency and a rustic flavor precisely because their target audience are men looking for a relatable grooming product. 

3. Consider Personalization

You’d also be surprised at how far a little personalization can go in getting your buyer to bond with your brand.

A great way to include personalization in the packaging is to add an insert. It can be a very cost effective way to build your relationship with your audience.

Inserts can also be tailored to the person receiving the product, ensuring that they feel recognized and appreciated. It might even encourage them to buy from you again! If you would like more information, Atlantic Packaging Products Ltd has additional resources available.

4. Make it Green

No, you don’t need to make the packaging the color green. Instead, make sure it is eco-friendly. 

Because almost 1.5 million tons of waste are caused by packaging and 80 tons of the material are filling up landfills, everyone needs to consider how to make their product packaging more eco-friendly.

However, it can also encourage your audience to choose your brand over the bigger companies. After all, everyone wants to feel like they are doing their part in taking care of the earth. Not only will you feel great about the packaging, but your customer will too!

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